Using New Google Analytics Advanced Segmentation

The days of looking at aggregate data to determine trends, behaviors or performance are long gone. Let’s face it, aggregate data just doesn’t give you reliable, insightful or actionable data anymore. So the solution has come at a time when marketeers can’t avoid it any longer – SEGMENTATION. For years, we had to apply custom filters to Profiles in Google Analytics in order to gain a more clear look into the objective of a marketing campaign, such as stacking paid traffic next to organic traffic. Using the new Advanced Segmentation features in Google Analytics is a great (and easy) way to begin segmenting your traffic within minutes.

Since the whole idea of Segmentation is tailored towards dividing something into separate parts or sections, Analytical Segmentation is no different. Let’s take a look at how you can begin applying Advanced Segments to some common examples...

source: http://www.bluetentmarketing.com/blog/